Understanding FreshLeaf’s Goals

FreshLeaf Foods approached us with a clear vision: to create a delicious, nutritious, and sustainable plant-based milk that would appeal to a broad audience. Their goals included:

• Developing a product with superior taste and texture.
• Ensuring the product met the nutritional needs of their consumers.
• Creating a sustainable product that aligned with their environmental values.
• Packaging the product in a user-friendly and eco-friendly way.

Our Approach

To help FreshLeaf Foods achieve these goals, we implemented a multi-phase consumer perception study, focusing on home use tests. Our approach included:

Initial Consumer Surveys

• Objective: To gather preliminary insights on consumer preferences, dietary habits, and expectations from plant-based milk.
• Result: Identified key attributes consumers look for, such as taste, texture, and nutritional benefits.

Home Use Tests

• Objective: To evaluate real-world use of FreshLeaf’s plant-based milk across a diverse group of participants.
• Process: We distributed product samples to a carefully selected demographic that matched FreshLeaf’s target audience. Participants used the product over several weeks, integrating it into their daily routines.
• Data Collection: Feedback was collected through surveys, interviews, and usage diaries, focusing on taste, texture, versatility, packaging, and overall satisfaction.

Analysis and Reporting

• Objective: To analyze the collected data and provide actionable insights.
• Outcome: Delivered a detailed report highlighting consumer preferences, areas of improvement, and key selling points.

Key Findings and Impact

Our study provided FreshLeaf Foods with invaluable insights that directly influenced their product development and marketing strategies:

Taste and Texture

• Finding: 89% of participants praised the smooth and creamy texture, and 92% enjoyed the natural flavor.
• Impact: FreshLeaf adjusted their formulation to enhance these preferred qualities, ensuring their product stood out in the market.

Nutritional Value

• Finding: Consumers highly valued added vitamins and minerals.
• Impact: FreshLeaf fortified their plant-based milk with essential nutrients, aligning with consumer health priorities.

Versatility

• Finding: 85% of participants found the product excellent for cooking and baking, and 90% for beverages.
• Impact: FreshLeaf emphasized the versatility of their product in their marketing campaigns.

Packaging

• Finding: 95% of users found the packaging easy to pour and 88% appreciated its recyclability.
• Impact: FreshLeaf maintained their eco-friendly packaging while ensuring it was user-friendly.

Conclusion

By leveraging our consumer perception study, FreshLeaf Foods successfully developed a plant-based milk that not only meets but exceeds consumer expectations. The product is now well-positioned in the market, supported by robust consumer insights and validated claims.