Ask before you build.
A questionnaire fielded to screened profiles, live within 48 hours. For concepts, variants, packs, names and prices, when the answer is needed this week.
- Live
- 48h
- Read-out
- 3 to 5 days
- Sample
- 200 to 500
Services
Consumer research, sized to the decision.
From a 48-hour online poll to a 30-day home use test, every study is built around one question: what do you need to know to move forward? We design the smallest study that answers it, on a panel of 10,000 profiled Singapore consumers.
- 48hbrief to survey live
- 3–4 wkto recruit a home use test panel
- 12study designs, quanti and quali
- 19,000results in our Singapore benchmark
Three formats
Online, at home, or at Orchard Road.
Same panel, same rigour, three ways to meet the consumer. Most projects combine two.
See it live in a real home.
Full-size product in neutral packaging, delivered or collected, used at home for one day to several months, depending on the claims sought. Questionnaires before, during and after. The reference method for efficacy, tolerance and claims.
- Recruitment
- 3 to 4 weeks
- In use
- 1 day to several months
- Sample
- 30 to 150
Watch, listen, probe.
Guided product trials at our Orchard Road test bar, 1-on-1 interviews on site or via Teams, focus groups of 6 to 8. For the why behind the numbers.
- Set-up
- 1 to 2 weeks
- Session
- 45 to 120 min
- Sample
- 6 to 40
Twelve study designs
Quantitative for the decision, qualitative for the reason.
Quantitative Measure it
- Cosmetic acceptabilityOverall liking, texture, scent, ease of use, intention to buy.
- Cosmetic efficacyPerceived results over time on the concern the product targets.
- Sensory studyDescriptive profile of a product or a range, attribute by attribute.
- Formula validationTwo or more variants compared blind, monadic or sequential.
- Packaging evaluationHandling, dosing, closure, perceived value, in real use.
- Use testBehaviour, frequency and habits with the product in the home.
Qualitative Understand it
- Claim validationWhich promises consumers believe, and which words carry them.
- 1-on-1 interviewsSixty minutes with a user, on site or remote, on a routine or a product.
- Focus groupSix to eight consumers, one moderator, one topic, filmed.
- Exploratory studyHabits, tensions and unmet needs before a brief exists.
- Concept testingIdeas on paper or prototype, ranked and rewritten with users.
- Packaging testShelf impact, readability and first-use reactions.
Claim substantiation
Say it because you can prove it.
The Health Sciences Authority enforces strict cosmetic guidelines in Singapore. A claim without a consumer study behind it is a recall risk before it is a marketing one. Our efficacy and acceptability tests are structured from day one to feed a claim file.
- RegulatoryConsumer-perceived results documented in a format your regulatory team can file.
- CommercialA substantiated "9 out of 10 noticed" outsells an unsupported "clinically inspired".
- ProtectiveEvidence on record if a claim is challenged by a competitor or a consumer.
- FormativeThe same study tells R&D what to fix before the next batch.
The benchmark
A score is only a number until it is compared.
Every study we run in Singapore is recorded. 19,000 results, cosmetics first and other categories growing, so your product is read against its category, not in isolation.
- Overall evaluation markWhere your score sits in the category range.
- Discomfort and intoleranceType, frequency, and what each one costs in the final mark.
- Drop-outHow many stop, when, and why.
- Purchase intentAgainst comparable products at comparable price points.
What you get
A decision, not a data dump.
- Full cross-tabs by profileAge, ethnicity, skin type, usage segment, whatever the study was cut on.
- Every open answer, codedThemes, frequency, and the quotes worth putting in a deck.
- A written recommendationWhat the numbers say, what we would do, and what we would test next.
- Position in the categoryWhere relevant, against our Singapore database.
- A call with the study leadForty-five minutes, your team, our analyst, the deck.
- On requestAnonymised export for your own analysts.
Brief us
Two pages is enough.
Tell us what the product is, what you need to decide and by when. You will have a study design, a sample size and a price back the same working day.
- The product, the stage it is at, and how many units you can supply.
- The decision the study must support, and the date it is needed by.
- Who should test it: age, ethnicity, skin or household profile, current habits.
- Anything you already know, so we do not measure it twice.
Got something on the bench?
Send us the brief today. You’ll have a design, a sample size and a price back before the end of the day.