Home Use Tests & online surveys · Singapore

Consumer answers in days, not months.

A skincare concept, a snack recipe, a detergent scent, a shade range. Put it in front of 10,000 profiled Singapore consumers: online surveys go live within hours, home use tests ship the next day. You read results while the product is still in development.

Brief us on a study See how it runs

Part of the SYRES group · consumer research since 1997 · Orchard Road, Singapore

Two ways to ask

Pick the speed your decision needs.

Both run on the same profiled panel. One answers in days, the other tells you how the product lives in a real home.

Online survey Live in hours · results in days

Ask the panel before you commit.

A concept, three shade options, two pack designs, a new flavour, a price point. We screen the right profiles, field the questionnaire online and hand you a read-out while the decision is still open.

Concept & claim screening
Shade, colour, flavour and scent preference
Packaging and naming
Price sensitivity and purchase intent

Typical n = 200–500

Home Use Test Kits out next day · 7 to 30 days in use

See how it lives in a real home.

Full-size product in neutral packaging, delivered to the door or collected at Orchard Road. Daily use in Singapore humidity, on skin, in the kitchen or in the laundry, then a structured questionnaire on efficacy, sensoriality and tolerance.

Efficacy and acceptability in use
Sensory profile, texture, taste and scent
Tolerance and discomfort tracking
Claim substantiation, HSA-ready

Typical n = 30–150

What you can test

Anything still on the bench.

ConceptIs the idea worth developing?Appeal, relevance and uniqueness of a serum, a protein bar or an eco refill, before R&D time is spent.
Colours & variantsWhich version wins?Shades ranked by the skin tones that will wear them; flavours, scents and pack colours ranked by the people who will buy them.
Texture & sensoryDoes it feel right in this climate?Absorption and stickiness at 32 °C, scent persistence on laundry, mouthfeel and aftertaste.
PackagingWhich pack sells the promise?Shelf impact, clarity and perceived value, side by side, for any category.
ClaimsCan you say it?Consumer-perceived efficacy that stands up to HSA scrutiny: cosmetics, supplements, household.
PriceWhat will they pay?Purchase intent and price thresholds by segment.

How it runs

Four steps. One contact. No surprises.

Day 0BriefA call or a two-page brief. We propose design, sample size and price the same day.
Day 1RecruitProfiles screened against 300+ data points: skin type, ethnicity, household, products in use.
Day 1–30FieldSurvey online, or kits delivered and used at home. You follow progress live.
+3 daysRead-outTables, verbatims and a written point of view. Benchmarked against our Singapore database when relevant.

Our panel

The consumers who decide Asia, in one city.

Chinese, Malay, Indian and more than ten ethnicities, aged 18 to 75, each described by 300+ data points and re-qualified before every study. What reads well here has been read by the demographics that shape most of the region.

Ask for the Panel Book

10,000panellists in Singapore

300+data points per profile

10+ethnicities represented

18–75years old

Sectors

Wherever the product meets the consumer.

Beauty is where we started. It is one of eight categories our panel tests every month.

BeautySkincare & make-upFace, body, sun care, colour cosmetics, fragrance.
FoodFood & beverageSnacking, drinks, fresh and plant-based.
HomeHouseholdLaundry, cleaning, dishwashing, air care.
HygienePersonal careDeodorants, cleansers, intimate hygiene, shaving.
HealthSupplements & OTCNutraceuticals, medical devices, over-the-counter.
HairHair careShampoo, treatments, colour, scalp.
PetsPet careGrooming, hygiene and nutrition.
OralOral careToothpaste, mouthwash, whitening.

Case study / Beauty

A lightening night cream, 30 days at home.

A monadic home use test that gave the client a launch decision, a claim file and a reformulation brief, in one study.

Method: Monadic home use test
Sample: n = 34
Duration: 30 days
Profile: Asian, 18–60, pigmentation concerns
Application: Face, neckline, hands
Measure: Online questionnaire, before / after

Pleasant to apply: 97%
Noticed more even tone: 75%+
Satisfied overall: 81.8%
Would purchase: 75.8%

What the client needed

Evaluate the efficacy, cosmetic qualities and tolerance of a lightening night cream for the Singapore market before committing to a launch.

What the study found

Dark spots on face and hands visibly reduced after 30 days. The non-greasy texture was the product’s strongest asset: 97% found it pleasant to apply, 91% praised its fast absorption. Tolerance was moderate: 30% reported some discomfort and 24% an intolerance, which, read against our Singapore database, told the client exactly how much reformulation the launch required.

Read the full case

Brands that test with us

Part of SYRES

Singapore office, French rigour.

SYRES has measured consumer perception since 1997. The Singapore team runs the same certified protocols as Paris, with panels in 25 countries for multi-market studies.

ISO 9001Certified protocols, reproducible results
ISO 27001Panellist data handled to the standard
5M+consumers reachable worldwide
25countries for multi-centric studies

For individuals

Test products at home. Keep them. Get paid.

Full-size samples to your door or from our Orchard Road test bar, a cash e-voucher after every completed test, never a fee. Every study above runs on people who signed up here.

Join the panel, it’s free How it works

Got something on the bench?

Send us the brief today. You’ll have a design, a sample size and a price back before the end of the day.

Brief us team@syres.sg · 391b Orchard Rd, Ngee Ann City L22