Home Use Tests & online surveys · Singapore

Consumer answers in days, not months.

A skincare concept, a snack recipe, a detergent scent, a shade range. Put it in front of 10,000 profiled Singapore consumers: online surveys go live within hours; a home use test is up and running in two to three weeks. You read results while the product is still in development.

Brief us on a study See how it runs

5.0· 385 Google reviews · SYRES group

Part of the SYRES group · consumer research since 1997 · Orchard Road, Singapore

We test
Cosmetics
Food & beverage
Household
Personal care
Supplements
Hair
Pet care
Oral care

Two ways to ask

Pick the speed your decision needs.

Both run on the same profiled panel. One answers in days, the other tells you how the product lives in a real home.

Online survey Live in hours · results in days

Ask the panel before you commit.

A concept, three shade options, two pack designs, a new flavour, a price point. We screen the right profiles, field the questionnaire online and hand you a read-out while the decision is still open.

Concept & claim screening
Shade, colour, flavour and scent preference
Packaging and naming
Price sensitivity and purchase intent

Typical n = 200–500

Home Use Test Set up in 2 to 3 weeks

See how it lives in a real home.

Full-size product in neutral packaging, delivered to the door or collected at Orchard Road. Daily use in Singapore humidity, on skin, in the kitchen or in the laundry, then a structured questionnaire on efficacy, sensoriality and tolerance.

Efficacy and acceptability in use
Sensory profile, texture, taste and scent
Tolerance and discomfort tracking
Claim substantiation, HSA-ready

Typical n = 30–150

What you can test

Anything still on the bench.

ConceptIs the idea worth developing?Appeal, relevance and uniqueness of a serum, a protein bar or an eco refill, before R&D time is spent.
Colours & variantsWhich version wins?Shades ranked by the skin tones that will wear them; flavours, scents and pack colours ranked by the people who will buy them.
Texture & sensoryDoes it feel right in this climate?Absorption and stickiness at 32 °C, scent persistence on laundry, mouthfeel and aftertaste.
PackagingWhich pack sells the promise?Shelf impact, clarity and perceived value, side by side, for any category.
ClaimsCan you say it?Consumer-perceived efficacy that stands up to HSA scrutiny: cosmetics, supplements, household.
PriceWhat will they pay?Purchase intent and price thresholds by segment.

How it runs

Four steps. One contact. No surprises.

Day 0BriefA call or a two-page brief. We propose design, sample size and price the same day.
Week 1–3Set upProfiles screened against 300+ data points: skin type, ethnicity, household, products in use. Surveys go live within hours; a home use test is set up in two to three weeks.
1 day to monthsFieldSurvey online, or kits delivered and used at home for as long as the claims require. You follow progress live.
+3 daysRead-outTables, verbatims and a written point of view. Benchmarked against our Singapore database when relevant.

Our panel

The consumers who decide Asia, in one city.

Chinese, Malay, Indian and more than ten ethnicities, aged 18 to 75, each described by 300+ data points and re-qualified before every study. What reads well here has been read by the demographics that shape most of the region.

Download the Panel Book 2026

10,000panellists in Singapore

300+data points per profile

10+ethnicities represented

18–75years old

Sectors

Wherever the product meets the consumer.

Beauty is where we started. It is one of eight categories our panel tests every month.

BeautyCosmeticsFace, body, sun care, colour cosmetics, fragrance.
FoodFood & beverageSnacking, drinks, fresh and plant-based.
HomeHouseholdLaundry, cleaning, dishwashing, air care.
HygienePersonal careDeodorants, cleansers, intimate hygiene, shaving.
HealthSupplementsNutraceuticals, medical devices, over-the-counter.
HairHair careShampoo, treatments, colour, scalp.
PetsPet careGrooming, hygiene and nutrition.
OralOral careToothpaste, mouthwash, whitening.

Case study / Beauty

A lightening night cream, 30 days at home.

A monadic home use test that gave the client a launch decision, a claim file and its launch message, in one study.

Method: Monadic home use test
Sample: n = 54
Duration: 30 days
Profile: Asian, 18–60, pigmentation concerns
Application: Face, neckline, hands
Measure: Online questionnaire, before / after

Pleasant to apply: 97%
Noticed more even tone: 75%+
Satisfied overall: 81.8%
Would purchase: 75.8%

What the client needed

Evaluate the efficacy, cosmetic qualities and tolerance of a lightening night cream for the Singapore market before committing to a launch.

What the study found

78% saw their dark spots fade and 85% felt better-hydrated skin after 30 nights. The non-greasy texture was the product’s strongest asset: 96% found it pleasant to apply, 93% praised its fast absorption. Tolerance was very good, with 91% reporting no discomfort at all. Read against our Singapore database, the cream sat in the top quarter of its category: 87% satisfied, 79% ready to buy, and a launch decision taken the week of the read-out.

Read the full case

Brands that test with us

Clients say

What brands tell us after a study.

Feedback gathered across the SYRES group, France and Singapore. Same team, same method.

“SYRES is a valuable partner with truly deep expertise in the field. We especially appreciate their flexibility and their ability to deliver bespoke, tailor-made solutions. A smooth collaboration we warmly recommend.”

Bérengère GrangerHead of Performance, Sisley
“SYRES gave us responsive support, perfectly adapted to our needs, for the sensory analysis of our ingredient. A reliable, attentive partner who followed the project closely from start to finish.”

Angèle GazonGlobal Product Manager, Solabia Group
“I highly recommend SYRES for consumer studies in cosmetics. I particularly valued their responsiveness, which lets you move efficiently at every step of a project, even on tight deadlines.”

Céline LaperdrixResearch & Innovation Director, Skin Care, CODIF International

Insights

Latest from the field.

Consumer surveysAugust 24, 2026 Heatwaves and beauty routines: what nearly 4,000 panellists told us Sweat, shine, sleep, freshness and new formats: a SYRES survey shows how extreme heat changes habits and points to new innovation territories. Read the article

Part of SYRES

Singapore office, French rigour.

SYRES has measured consumer perception since 1997. The Singapore team runs the same certified protocols as Paris, with panels in 25 countries for multi-market studies.

ISO 9001Certified protocols, reproducible results
ISO 27001Panellist data handled to the standard
5M+consumers reachable worldwide
25countries for multi-centric studies

For individuals

Test products at home. Keep them. Get paid.

Full-size samples to your door or from our Orchard Road test bar, a cash e-voucher after every completed test, never a fee. Every study above runs on people who signed up here.

Join the panel, it’s free How it works

Got something on the bench?

Send us the brief today. You’ll have a design, a sample size and a price back before the end of the day.

Brief us team@syres.sg · 391b Orchard Rd, Ngee Ann City L22