Understanding CleanWave’s Goals

CleanWave approached us with a clear vision: to create an effective, eco-friendly laundry detergent that would appeal to environmentally conscious consumers. Their goals included:

• Developing a product with superior cleaning power.
• Ensuring the product was gentle on skin and fabrics.
• Creating a sustainable product that minimized environmental impact.
• Packaging the product in an eco-friendly and user-friendly way.

Our Approach

To help CleanWave achieve these goals, we implemented a multi-phase consumer perception study, focusing on home use tests. Our approach included:

Initial Consumer Surveys

• Objective: To gather preliminary insights on consumer preferences, laundry habits, and expectations from eco-friendly detergents.
• Result: Identified key attributes consumers look for, such as cleaning effectiveness, skin sensitivity, and environmental impact.

Home Use Tests

• Objective: To evaluate real-world use of CleanWave’s eco-friendly laundry detergent across a diverse group of participants.
• Process: We distributed product samples to a carefully selected demographic that matched CleanWave’s target audience. Participants used the product over several weeks, integrating it into their regular laundry routines.
• Data Collection: Feedback was collected through surveys, interviews, and usage diaries, focusing on cleaning performance, scent, skin sensitivity, packaging, and overall satisfaction.

Analysis and Reporting

• Objective: To analyze the collected data and provide actionable insights.
• Outcome: Delivered a detailed report highlighting consumer preferences, areas of improvement, and key selling points.

Key Findings and Impact

Our study provided CleanWave with invaluable insights that directly influenced their product development and marketing strategies:

Cleaning Performance

• Finding: 87% of participants reported excellent cleaning results, even on tough stains.
• Impact: CleanWave highlighted the superior cleaning power of their detergent in their marketing campaigns, appealing to performance-conscious consumers.

Skin Sensitivity

• Finding: 93% of users with sensitive skin found the detergent gentle and non-irritating.
• Impact: CleanWave emphasized the gentle formula in their product messaging, targeting consumers with skin sensitivity concerns.

Environmental Impact

• Finding: Consumers highly valued the eco-friendly aspects, such as biodegradable ingredients and low water usage.
• Impact: CleanWave maintained and promoted their commitment to sustainability, resonating with environmentally conscious buyers.

Packaging

• Finding: 90% of users appreciated the recyclable packaging and ease of use.
• Impact: CleanWave ensured their packaging remained eco-friendly and user-friendly, reinforcing their brand values.

Conclusion

By leveraging our consumer perception study, CleanWave successfully developed an eco-friendly laundry detergent that not only meets but exceeds consumer expectations. The product is now well-positioned in the market, supported by robust consumer insights and validated claims.