Insights
What Singapore consumers are telling us.
Notes from the field: ingredient trends, habits we did not expect, and what 10,000 panellists reveal when you ask them the right way.
Skincare
Trending in 2020: understanding the benefits of Cica!
Read article
Skincare
3 reasons why we are switching to clean skincare.
Read article
Skincare
Here’s why you need to switch to solid skin care!
Read article
Skincare
5 products to get your hands on while traveling in the region!
Read article
Skincare
8 Tips to help your skin cope with long flights!
Read article
Skincare
How Millennials have reshaped the cosmetic industry.
Read article
Skincare
The truth about SPF, no filter.
Read article
Skincare
Why you shouldn’t wear face masks everyday.
Read article
Hygiene
Why Koreans don’t need deodorants.
Read article
Skincare
How to keep eye circles at bay?
Read article
Panel Book 2026
The Singapore panel, in numbers.
Age bands, ethnicity split, skin types, household profiles, product usage. Request the PDF and we will send it within 24 hours.
- 10,000panellists profiled
- 300+data points each
- 10+ethnicities
- 18–75years old
Got something on the bench?
Send us the brief today. You’ll have a design, a sample size and a price back within 24 hours.