Beauty
Skincare & make-up
Face and body care, sun protection, colour cosmetics, fragrance. Our founding category and the one with the deepest benchmark: 19,000 recorded results in Singapore alone.
What we test
- Efficacy on a concern, from one day to several months
- Shade and finish preference across skin tones
- Texture, absorption and comfort at 32 °C
- Tolerance, discomfort, intolerance
Typical studies
- Home use test
- Shade test, online or in person
- Sensory profile
- Claim substantiation, HSA-ready
Food
Food & beverage
Snacking, drinks, plant-based, fresh and functional. A multi-ethnic panel is the shortest way to learn whether a flavour that works in one community works in the other three.
What we test
- Taste, texture, aftertaste and portion
- Concept and naming before development
- Pack, label and claim readability
- Purchase intent at price
Typical studies
- Home use test with diary
- Concept test online
- Guided tasting, Orchard Road
- Price sensitivity survey
Home
Household
Laundry, surface cleaning, dishwashing, air care. Real machines, real loads, real humidity: the questions a lab cannot answer are the ones the home use test was made for.
What we test
- Cleaning efficacy as perceived in use
- Scent at opening, in use and on the fabric a day later
- Dosing, handling, refill and packaging
- Skin comfort for hand-contact products
Typical studies
- Home use test, 2 to 4 weeks
- Scent preference online
- Pack evaluation
- Use test with photo capture
Hygiene
Personal care
Deodorants, cleansers, intimate hygiene, shaving. Products used daily, in a climate that stresses them, by a panel profiled on exactly the habits that matter: shaving frequency, razor type, deodorant format.
What we test
- Protection and freshness over the day
- Skin comfort and irritation
- Format acceptance, roll-on, stick, spray
- Fragrance liking and persistence
Typical studies
- Home use test, 7 to 14 days
- Sensory comparison
- Claim validation
- Formula validation, 2 to 3 variants
Health
Supplements & OTC
Nutraceuticals, medical devices, over-the-counter. Perceived benefit, compliance and tolerance are the three numbers that decide a repeat purchase. We measure all three.
What we test
- Perceived efficacy over the course
- Compliance and ease of the regimen
- Taste, swallowability, format
- Side effects reported and tolerated
Typical studies
- Home use test, 4 to 8 weeks
- Concept and claim test
- Pack and leaflet readability
- 1-on-1 interviews
Hair
Hair care
Shampoo, conditioner, treatments, colour, scalp. Asian hair types and scalp conditions are profiled at sign-up, so the right heads are on the study from day one.
What we test
- Cleansing, softness, manageability
- Scalp comfort and dandruff perception
- Colour result and fade over weeks
- Fragrance and texture
Typical studies
- Home use test, 2 to 6 weeks
- Sensory profile
- Half-head comparison, in person
- Claim substantiation
Pets
Pet care
Grooming, hygiene and nutrition. Dogs and cats are on the panel by species, sex and age. Their owners do the reporting; we designed the questionnaires for that.
What we test
- Palatability and acceptance
- Coat and skin result as seen by the owner
- Ease of use, mess, smell
- Owner satisfaction and repurchase
Typical studies
- Home use test with owner diary
- Concept test online
- Pack evaluation
- Owner interviews
Oral
Oral care
Toothpaste, mouthwash, whitening, accessories. Twice a day, every day, with strong opinions on taste and foam. Dental characteristics are part of the panel profile.
What we test
- Freshness, taste, foam, texture
- Perceived whitening and cleanliness
- Sensitivity and gum comfort
- Format and dispensing
Typical studies
- Home use test, 2 to 4 weeks
- Sensory comparison
- Claim validation
- Formula validation
