Insights
What Singapore consumers are telling us.
Notes from the field: ingredient trends, habits we did not expect, and what 10,000 panellists reveal when you ask them the right way.
41 Children, 28 Days: What Did At-Home Cognitive Tests Reveal?
Can children’s cognitive performance be tracked in everyday life, without bringing them into a testing centre for every assessment? In Singapore, the SYRES team…
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What Singapore pet owners expect from products, services and brands
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Food & supplements
Singapore supplement habits: adoption is high, but trust must be earned
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Consumer surveys
Heatwaves and beauty routines: what nearly 4,000 panellists told us
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Company
Creative waxing, slimming chocolate and Zumba: behind the scenes of our most unusual product tests
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Methods
Are your cosmetic claims built on thin air? (The mistake 90% of brands make)
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Food & supplements
Satiety supplements: does your promise survive the 5:36 pm biscuit drawer?
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Pet care
Pet products: a new testing ground that does not lack flair
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Food & supplements
Nutricosmetics: what consumers really think. Exclusive results from the SYRES survey
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Hygiene
The invisible secret behind every hygiene product sale
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Panel Book 2026
The Singapore panel, in numbers.
Age bands, ethnicity split, skin types, household profiles, product usage. Request the PDF and we will send it within 24 hours.
- 10,000panellists profiled
- 300+data points each
- 10+ethnicities
- 18–75years old
Got something on the bench?
Send us the brief today. You’ll have a design, a sample size and a price back within 24 hours.