Our panel
10,000 Singaporeans who tell you the truth about your product.
Recruited one by one, verified by selfie, described by more than 300 data points and re-qualified before every study. Not a survey sample bought for the occasion: a panel we have grown on Orchard Road since 2019.
Who they are
The region, in one city.
Singapore is the only place where Chinese, Malay, Indian and a dozen other Asian and expatriate communities live, shop and use the same products under the same climate. The panel reflects it.
Ethnicity
- Chinese
- Malay
- Indian
- Eurasian
- Filipino
- Indonesian
- Japanese
- Korean
- Thai
- Vietnamese
- Western expatriates
Languages spoken at home
- English
- Mandarin
- Malay
- Tamil
- Hokkien
- Cantonese
- Hakka
- Bengali
- Punjabi
Life stage
- 18 to 75
- Students to retirees
- Single, couple, family
- Children at home
- Pet owners
- Twins on file
Where they live
- All five regions
- HDB and private
- Delivery or Orchard Road collection
- Able to travel for a session
300+ data points
Profiled down to the shampoo they used this morning.
Every panellist completes a 160-question profile at sign-up, updated as they go. That is what lets us find 40 women with oily, sensitive skin, a Fitzpatrick IV phototype and a Korean skincare routine by Tuesday.
- SkinFace and bodyType, sensitivity, reactivity, phototype, carnation, concerns, imperfections, allergies on record.
- Hair & scalpNature and conditionColour, length, texture, thickness, treatments, scalp discomfort, hair loss, products used.
- RoutinesProducts in useFace, body, eyes, make-up, cleansers, SPF frequency, shaving, deodorant, organic and self-tanning habits.
- HealthSupplements and oral careSupplement intake and reasons, dental characteristics, aesthetic treatments past and planned.
- HomeHouseholdHousehold size, children, appliances, laundry and dishwashing products, pets by species and age.
- LifestyleHabits that change resultsSmoking and vaping, sport and frequency, sleep, pollution exposure, stress, working hours, car ownership.
- WorkOccupationSocio-professional category, industry, job title.
- LogisticsHow they take partDelivery or collection, availability for interviews, willingness to travel, selfie on file for verification.
How we keep it honest
A panel is only as good as its discipline.
Size is easy. The work is in verifying who people are, matching them to the right study and keeping their skin and their judgement fresh.
- Verified at sign-upA recent selfie checked against the declared profile before the first invitation.
- Screened per studySelf-declared data is re-checked with a screener written for each brief, then confirmed one to one on WhatsApp.
- One study at a timeNo panellist tests two products simultaneously.
- Two months of restBetween two tests, so the last product cannot influence the next result.
- Blind by defaultNeutral packaging. Brand and name are revealed only after the product launches.
- Paid on completionThe e-voucher is earned by a complete questionnaire and correct use. Drop-outs are recorded, and their reasons.
Panel Book 2026
Download our Panel Book 2026.
The 2026 Panel Book details how our databases are built, the volunteer profiles available, our recruitment process and examples of panels we have run.
- PDF · 42 pages
- Free · 2026 edition
Beyond Singapore
One brief, several markets.
SYRES runs panels in 25 countries. A study designed in Singapore can be fielded the same way in Paris, Jakarta or São Paulo, with one contact and one harmonised read-out.
- 5M+consumers reachable worldwide
- 25countries with an active panel
- 60K+panellists in France, the group's largest
- 1997first SYRES panel, Paris
Become a panellist
Test at home, keep the product, get paid.
Full-size products to your door or from our Orchard Road test bar, a cash e-voucher after every completed test, never a fee. Sign-up takes ten minutes.
Got something on the bench?
Send us the brief today. You’ll have a design, a sample size and a price back before the end of the day.