Sample report / Beauty Home Use Test
A face serum, tested 28 days at home by 106 women. The full read-out.
This is a real, anonymised report from a monadic home use test run by our French lab. Studies in Singapore are delivered in the same format: protocol, panel, efficacy claim by claim, sensory, appreciation and tolerance, each read against our historical database.
At a glance
Very well received: 8.3/10, above the 7.8/10 historical average for serums.
92.5% of volunteers want to keep using it and 87.7% would buy it. 65.1% rate it better than their usual serum. Radiance and plumping claims all significant at Day 28, tolerance better than the category. Two points to work on: the fragrance and the dropper.
- Product
- Face serum, dropper bottle, unbranded
- Method
- Monadic home use test, self-assessment, co-developed questionnaire
- Sample
- n = 106 usable volunteers, women 25 to 65
- Duration
- 28 days, twice a day, morning and evening
- Application
- Face and neck, before the usual cream
- Measures
- Day 1 (right after first application) and Day 28
- Recruitment
- By telephone, against inclusion criteria
- Overall rating
- 8.3/10
- Panellists
- 106
- Test duration
- 28days
- Want to continue
- 92.5%
- Purchase intent
- 87.7%
Key points
Strengths, areas for improvement, tolerance. The first page the client reads.
Strengths
Efficacy
- From Day 1: radiance and luminosity delivered, 71.7% see brighter skin (significant).
- Day 28: brighter skin for 90.6%, more radiant for 85.8%. Every radiance claim is significant.
- Firmness and plumping very good at Day 28: 92.5% hydrated skin, 84% feel firmer skin.
Sensory
- 100%: the serum does not pill on the skin (Day 1).
- Non-greasy for 97.2%, fast absorption for 90.6%, from Day 1.
- An enveloping, ultra-light, sensorial texture for 91.5% or more at Day 28.
Areas for improvement
Efficacy
- "Skin reflects light optimally" not significant at Day 1 (56.6%).
- "New rosy glow" and "stronger skin" not significant at Day 1 (under 60%).
- Gentle exfoliating effect barely perceived: 49.1% at Day 28, not significant.
Fragrance and packaging
- Fragrance: 16% negative comments at Day 28, 11.3% find it unpleasant.
- Packaging: 34% negative comments. 8.5% judge the dose insufficient, 9.4% the dosing irregular.
- Acceptability: 12.3% find the serum leaves their skin sticky.
Tolerance
Very good
- Less discomfort and fewer intolerances than the historical average of serums tested over 28 days.
- Discomfort rate 1.9% vs 6.8% historical; intolerance rate 4.7% vs 5.1%.
- No panellist stopped using the product because of a reaction.
Conclusion
The serum is very well received: 8.3/10 against a 7.8/10 historical average. 92.5% wish to continue and 87.7% would buy it, excellent results. 65.1% consider it better than their usual serum.
Panel
106 women recruited on the concern the serum claims to address.
Inclusion criteria
- Caucasian women aged 25 to 65.
- All phototypes, 30 to 50% sensitive skin (ARPP guideline).
- Reporting a lack of radiance, uneven or rough skin texture, and loss of elasticity.
- Serum users in their routine, all sales channels.
- Available for the whole study.
Protocol compliance
- Twice a day as requested: 100% (106/106).
- Recommended application respected: 100% (106/106).
- Uninterrupted use over 28 days: 100% (106/106).
- Women
- 106 (100%)
- Age
- 25 to 65, mean 48.4 ± 10.6 years
- Sensitive skin
- 49.1%
- Sensitive eyes
- 35.8%
- Contact lenses
- 8.5%
- Lack of radiance
- 100% (criterion)
- Uneven texture
- 100% (criterion)
- Loss of elasticity
- 100% (criterion)
- Serum users
- 100%
- Usable
- 106 / 110 questionnaires (96.4%)
Efficacy
Claim by claim, Day 1 against Day 28, each tested for significance.
Share of panellists agreeing with each claim, n = 106. A claim is significant when agreement is above the statistical threshold; the ones that are not are flagged, they are the ones a claims file cannot carry.
Significant claim Not significant
Texture and application
The sensory profile held from the first application to Day 28.
Open comments, Day 28
What they said unprompted.
Spontaneous mentions coded from the free-text answers. This is where the fragrance and dropper issues surface, and where the marketing team finds its words.
- Fragrance
- 66.0% positive, 16.0% negative, 11.3% find the smell unpleasant
- Texture
- 55.7% positive, 7.5% negative
- Acceptability
- 12.3% say it leaves the skin sticky
- Packaging
- 80.2% positive, 34.0% negative, 8.5% judge the dose insufficient
- Application
- 53.8% positive: easily absorbed 31.1%, easy to apply 18.9%
- Efficacy
- 53.8% positive, luminous or radiant skin mentioned by 14.2%
- Colour
- 13.2% positive
Appreciation
8.3 out of 10, and the intentions that go with it.
Overall rating
- Rating on a 0 to 10 scale
- 8.3/10
Above the historical average of the serums tested (7.8/10).
Detailed ratings, average /10
Intentions
- Wish to continue using it
- 92.5%
- Would buy it, regardless of price
- 87.7%
Both significant. Continuity of use and purchase intent are the two figures a launch decision hangs on.
Versus the usual serum
Every panellist already uses a serum. Two in three would trade theirs for this one.
Tolerance
Very good tolerance, read against every serum we have tested over 28 days.
The serum caused less discomfort and fewer intolerances than the historical average. No panellist stopped using it because of a reaction. In Singapore, the same reading is done against our database of 19,000 tolerance results.
- Day 1
- 2.8% discomfort (3 women: one dryness, one tightness, one tingling), no intolerance. None of them reported a reaction at Day 28.
- Day 28
- Discomfort 1.9%: tightness, 2 women. Weighs −10.5% on their rating, vs −15.7% usually for serums.
- Day 28
- Intolerance 4.7%: spots 3.8% (4 women), redness 0.9% (1 woman). Weighs −5.0% on their rating, vs −23.9% usually.
- Discomfort rate, Day 28
- 1.9% vs 6.8% historical
- Intolerance rate, Day 28
- 4.7% vs 5.1% historical
- Good tolerance
- 95% of panellists at Day 28
- Withdrawals for a reaction
- 0 out of 106
What you receive
The same report, for your product, in Singapore.
- Claim by claim, significance testedEach claim you want to make is asked as a question and read against the statistical threshold, so the claims file only carries what holds.
- Read against the categoryOverall rating, key claims and tolerance rates compared with the historical average of comparable products in our database.
- Study and quality directorProtocol, panel characteristics, compliance and usable questionnaires documented under ISO 9001; the report is signed by the study director.
Your product
Want this read-out on your own formula?
Skincare, hair, food, household, supplements, pet care: the protocol adapts, the report format stays. Send us the brief and we will propose a design within 24 hours.
- Home use test
- Claim substantiation
- Tolerance
- Sensory profile
- Purchase intent
- Benchmark
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Send us the brief today. You’ll have a design, a sample size and a price back within 24 hours.