Anticipating is the key to launching sun care products perfectly aligned with consumer expectations from the first rays of sunshine. Every year our teams carry out more than 50 studies dedicated to sun care, helping brands adjust their formulas in real conditions of use.
Thanks to our network of partners and continuous tracking of our panellists’ holiday destinations, we can run these tests at any time of year, anywhere in the world, and in Singapore’s year-round tropical climate. You know precisely where, when and how to organise relevant sun care tests, to obtain reliable, concrete and directly usable evaluations.
Why test before summer? Because a formula that feels heavy, leaves white marks or stings the eyes will be judged in the first days of use, when there is no longer time to change it. With SYRES, get ahead and make sure your sun care products shine from the moment they reach the market.
Originally published in French by SYRES France on 12 March 2025: read the original article.
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