Insights
What Singapore consumers are telling us.
Notes from the field: ingredient trends, habits we did not expect, and what 10,000 panellists reveal when you ask them the right way.
Skincare
Bad reviews: a renowned cosmetics brand, and yet…
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Hair care
Is your shampoo lying to your customers? What happens after rinsing may surprise you
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Sensory science
The art of the sniff test: why scientific rigour is the key to a reliable result
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Skincare
Pilling in cosmetics: a major challenge for user experience
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Methods
Beyond efficacy: how to turn an active ingredient into a decisive selling point
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Food & supplements
Magnesium: when a product goes mainstream, consumers get more demanding
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Pet care
Pet care: when the dog validates the product himself (behind the scenes of a study)
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Skincare
International cosmetics: how do you validate an anti-ageing cream on four continents?
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Sensory science
Sniff tests: when science has a nose
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Methods
Beyond “I like it / I don’t”: the art of understanding everyday use
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Panel Book 2026
The Singapore panel, in numbers.
Age bands, ethnicity split, skin types, household profiles, product usage. Request the PDF and we will send it within 24 hours.
- 10,000panellists profiled
- 300+data points each
- 10+ethnicities
- 18–75years old
Got something on the bench?
Send us the brief today. You’ll have a design, a sample size and a price back within 24 hours.